In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
China’s progress toward online shopping is more important than ever for us in the wake of our mission to bring modern design to amber jewelry industry and expand Russian retail export and also our focus to give people in every country better shopping experience on our site.
Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.
Ambery is now Leta
In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
– Leta team
Related Posts
Chinese-language Version of Ambery Launched
China’s progress toward online shopping is more important than ever for us in the wake of our mission to bring modern design to amber jewelry industry and expand Russian retail export and also our focus to give people in every country better shopping experience on our site.
Our new collection – Modernism
Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.
Showroom Opening Party
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Leta FM at Telegram
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.