From the very beginning of our jewelry story we have supported eco-conscious production process at all stages – from legal and nature harmless extraction of amber to the usage of recyclable packaging for our jewelry. We always wanted to follow the ethical principles of production and draw people’s attention to the problems of flora and fauna. This spring we found out about the Friends of the Baltic Seal Foundation, and we immediately knew that it’s the story we would like to participate in.
Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland, and forty years ago the region was inhabited by several thousand species. Despite the fact that ringed seals are not listed in The IUCN Red List, the subspecies are on the brink of extinction here in the Russian Federation, and if we don’t take urgent measures, these rare sea mammals will disappear from the Gulf of Finland. Our charity project along with the Friends of the Baltic Seal is a great chance to tell about the existing problem and possible ways to solve it.
The idea of this project is pretty simple: we have produced a special piece of jewelry – a silver gilt ring with inclusions inside amber. A portion of each sale of this ring will be monthly donated to the Fund.
With the guys from the Fund we are connected on several levels, it’s not only the same common love of nature and willingness to make an effort, but also the story itself: jewelry with amber is also about the Northwest of Russia, the Baltic region. The product itself seems reminiscent of the sea. The highlight of this ring is an unusual transparent amber with organic inclusions – little pieces of plants and earth, which form delicate watercolour-like patterns of gold, greenish and black colors. Several million years ago these little organic pieces got in the wood resin, which eventually fell into the sea and solidified. This variety of colors and shimmering inside the amber makes each stone unique. The classic signet-like frame makes this jewelry piece even more concise, it is a modern interpretation of a timeless design.
The product can be purchased on our website or in the showroom. You can find out more about the story of Baltic ringed seals and what our friends from the Fund do to save it on their website.
Last spring I was invited to Kaliningrad by the guys from Russian Amber to make some pictures, talk about amber and show the huge potential that this gemstone has.
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.
Charity Project Along with the Friends of the Baltic Seal Fund
From the very beginning of our jewelry story we have supported eco-conscious production process at all stages – from legal and nature harmless extraction of amber to the usage of recyclable packaging for our jewelry. We always wanted to follow the ethical principles of production and draw people’s attention to the problems of flora and fauna. This spring we found out about the Friends of the Baltic Seal Foundation, and we immediately knew that it’s the story we would like to participate in.
Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland, and forty years ago the region was inhabited by several thousand species. Despite the fact that ringed seals are not listed in The IUCN Red List, the subspecies are on the brink of extinction here in the Russian Federation, and if we don’t take urgent measures, these rare sea mammals will disappear from the Gulf of Finland. Our charity project along with the Friends of the Baltic Seal is a great chance to tell about the existing problem and possible ways to solve it.
The idea of this project is pretty simple: we have produced a special piece of jewelry – a silver gilt ring with inclusions inside amber. A portion of each sale of this ring will be monthly donated to the Fund.
With the guys from the Fund we are connected on several levels, it’s not only the same common love of nature and willingness to make an effort, but also the story itself: jewelry with amber is also about the Northwest of Russia, the Baltic region. The product itself seems reminiscent of the sea. The highlight of this ring is an unusual transparent amber with organic inclusions – little pieces of plants and earth, which form delicate watercolour-like patterns of gold, greenish and black colors. Several million years ago these little organic pieces got in the wood resin, which eventually fell into the sea and solidified. This variety of colors and shimmering inside the amber makes each stone unique. The classic signet-like frame makes this jewelry piece even more concise, it is a modern interpretation of a timeless design.
The product can be purchased on our website or in the showroom. You can find out more about the story of Baltic ringed seals and what our friends from the Fund do to save it on their website.
Related Posts
Our First Trip to Kaliningrad
Last spring I was invited to Kaliningrad by the guys from Russian Amber to make some pictures, talk about amber and show the huge potential that this gemstone has.
Leta FM at Telegram
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.
Showroom Opening Party
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Rethinking Leta Gift Card
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.