The Leta team was born when several people were united in their idea to create jewelry that would set exceptional standards in their design, quality and a responsibility to others. This led us to a certain rule: every action and decision we take in Leta is always challenged with the very important question: “How would this affect the environment?”
The success of our business goes hand-in-hand with the long-term resilience of our planet and its unique natural resources, whether they are natural resources from which we create jewelry, or simply water and air necessary for each person’s life. Being a responsible company committed to people and the planet is our public position and we encourage both our clients and other jewelry companies to join us in creating meaningful change.
Jewelry manufacturing process starts with finding raw materials – metals and stones. It is important for us that the mineral resources we use were mined in a responsible way so the damage to ecosystem is minimised. Natural amber we use in our first collection “Modernism”, for example, is mined in Kaliningrad region of Russia, where the problem of illegal diggers is acute. The result of their activity is an aggressive deforestation and disastrous changes in the structure of the landscape. We source all of our natural amber directly from the only legal supplier in Russia – Kaliningrad Amber Combine. The responsible mining process takes place at ‘Primorskoe’ deposit.
Offering the best product we can requires partnering with other companies. Jewelry stores, delivery services, IT providers and others – all of whom should share our values. We make it our business to get to know who we work with. We do that to make sure our colleagues comply with local laws and also think about the environmental impact of their activities: just as we apply recyclable materials in our acitivities, control water consumption and electricity or perform waste sorting.
Leta’s Felt Envelope
Leta’s jewelry packaging is an original envelope made of a milky-colored felt. Despite its ‘woolen’ texture, it’s made without the use of animal textiles – from polyester, which, in our case, is also a recycled product. Recycled polyester needs 90% less water in its production and it is also completely soil-safe. We deliberately abandoned jewelry boxes, which are usually made of plastic and velvet. An additional point is that the Leta’s envelope can also be used after an item has been purchased: for storing things, during your travel or any other everyday use.
Charity is one of the most important non-core initiatives of Leta. One such example is the collaboration with the Friends of the Baltic Seal Foundation, found in the spring of 2018. Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland whereas forty years ago the region was inhabited by several thousand species. The project is a great chance to tell about the existing problem and its possible solutions. We have produced a special piece of jewelry, for which a percentage of each sale is donated monthly to the fund. Despite the fact that we ourselves are only at the beginning of our business journey, the support of people and projects that preserve this world and increase its wealth has already become an effortless process for us.
Like any idea, all environmental initiatives at Leta start with people. Company culture is basically a team culture where everyone shares an understanding of environmental care. When our PR team suggests a used-battery recycling point in the showroom or when a designer refuses to use jewelry stones, the exact place and method of mining of which are unknown, when people believe in their credo – that’s when everyday concern about the health of our planet begins, which eventually turned into the philosophy of Leta.