From the very beginning of our jewelry story we have supported eco-conscious production process at all stages – from legal and nature harmless extraction of amber to the usage of recyclable packaging for our jewelry. We always wanted to follow the ethical principles of production and draw people’s attention to the problems of flora and fauna. This spring we found out about the Friends of the Baltic Seal Foundation, and we immediately knew that it’s the story we would like to participate in.
Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland, and forty years ago the region was inhabited by several thousand species. Despite the fact that ringed seals are not listed in The IUCN Red List, the subspecies are on the brink of extinction here in the Russian Federation, and if we don’t take urgent measures, these rare sea mammals will disappear from the Gulf of Finland. Our charity project along with the Friends of the Baltic Seal is a great chance to tell about the existing problem and possible ways to solve it.
The idea of this project is pretty simple: we have produced a special piece of jewelry – a silver gilt ring with inclusions inside amber. A portion of each sale of this ring will be monthly donated to the Fund.
With the guys from the Fund we are connected on several levels, it’s not only the same common love of nature and willingness to make an effort, but also the story itself: jewelry with amber is also about the Northwest of Russia, the Baltic region. The product itself seems reminiscent of the sea. The highlight of this ring is an unusual transparent amber with organic inclusions – little pieces of plants and earth, which form delicate watercolour-like patterns of gold, greenish and black colors. Several million years ago these little organic pieces got in the wood resin, which eventually fell into the sea and solidified. This variety of colors and shimmering inside the amber makes each stone unique. The classic signet-like frame makes this jewelry piece even more concise, it is a modern interpretation of a timeless design.