Two years ago I had a trip to Kaliningrad to make a short piece about the Amber Combine. The task was to tell about the amber industry in Russia and the situation with illegal diggers, also about the ways of amber mining. I remember walking around among machines, looking at large stones of saturated honey color, and thinking about why everything that we used to see in our mothers and grandmothers caskets was so boring? Why is there some kind of prejudice about amber as a stone from the past? The thing is that it is incredibly valuable all over the world. In addition to the fact that the largest amber deposit is on the Russian coast of the Baltic Sea (I was fortunate to go down to the quarry and see with my own eyes how it is mined), it is also an amazingly beautiful stone with dozens of shades, inclusions and unique patterns.
Six months later, me and my friend and business partner Michael Tantsura came up with an idea to create Ambery – an online amber jewelry store. We want to show that amber can be a stylish and beautiful decoration element. And the global aiming is the promotion of Russian amber around the world. That’s why Ambery is launched in English, with the ability to pay by your bank card of any country (and even through AliPay). Russian is also available, of course.
Soon a collection was born and we called it Modernism. As an architect by education, I’ve always appreciated geometry and balance in everything – whether it’s a living space or an object design. In our first independent collection, we wanted to show the uniqueness of amber in simple, but at the same time, adjusted forms, where main attraction is on the stone – a rare and unlike anything.
Modernism is a kind of mix of Art Nouveau and Art Deco architecture, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials. Step by step, a whole collection began to emerge, and my task was to create not only jewelry items for every day, but also something bright and self-sufficient.
As a result, seventeen items were born, in which silver and gilt are intertwined. Delicate long pendants and minimalistic necklaces. Earrings with a rare translucent stone in witch, like in a watercolor, black and golden colors shine. Rings covered with zirconium with opaque amber, inspired by American skyscrapers of the 30’s – all this variety of shades and the uniqueness of amber make each thing unique.
We are happy to tell you that today we can share the result of our work and will be glad to see you in our store.
Leta is committed to completely zeroing its carbon footprint by 2028. This will be achieved by eliminating paper, reducing energy consumption in manufacturing and stores, using electric transport for delivery, and participating in sustainable forest management programs.
In our collections we mainly focused on amber, but we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Today, at the midpoint of the fall, we are pleased to show our next collection. For the first time in the history of Leta, it is made of gold. Una is the contemporary heritage of Malevich. The items of the collection recreate Malevich’s recognizable suprematist compositions.
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.
Our new collection – Modernism
Two years ago I had a trip to Kaliningrad to make a short piece about the Amber Combine. The task was to tell about the amber industry in Russia and the situation with illegal diggers, also about the ways of amber mining. I remember walking around among machines, looking at large stones of saturated honey color, and thinking about why everything that we used to see in our mothers and grandmothers caskets was so boring? Why is there some kind of prejudice about amber as a stone from the past? The thing is that it is incredibly valuable all over the world. In addition to the fact that the largest amber deposit is on the Russian coast of the Baltic Sea (I was fortunate to go down to the quarry and see with my own eyes how it is mined), it is also an amazingly beautiful stone with dozens of shades, inclusions and unique patterns.
Six months later, me and my friend and business partner Michael Tantsura came up with an idea to create Ambery – an online amber jewelry store. We want to show that amber can be a stylish and beautiful decoration element. And the global aiming is the promotion of Russian amber around the world. That’s why Ambery is launched in English, with the ability to pay by your bank card of any country (and even through AliPay). Russian is also available, of course.
Soon a collection was born and we called it Modernism. As an architect by education, I’ve always appreciated geometry and balance in everything – whether it’s a living space or an object design. In our first independent collection, we wanted to show the uniqueness of amber in simple, but at the same time, adjusted forms, where main attraction is on the stone – a rare and unlike anything.
Modernism is a kind of mix of Art Nouveau and Art Deco architecture, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials. Step by step, a whole collection began to emerge, and my task was to create not only jewelry items for every day, but also something bright and self-sufficient.
As a result, seventeen items were born, in which silver and gilt are intertwined. Delicate long pendants and minimalistic necklaces. Earrings with a rare translucent stone in witch, like in a watercolor, black and golden colors shine. Rings covered with zirconium with opaque amber, inspired by American skyscrapers of the 30’s – all this variety of shades and the uniqueness of amber make each thing unique.
We are happy to tell you that today we can share the result of our work and will be glad to see you in our store.
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Leta commits to achieve net-zero emissions
Leta is committed to completely zeroing its carbon footprint by 2028. This will be achieved by eliminating paper, reducing energy consumption in manufacturing and stores, using electric transport for delivery, and participating in sustainable forest management programs.
Ambery is now Leta
In our collections we mainly focused on amber, but we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Una collection is out now
Today, at the midpoint of the fall, we are pleased to show our next collection. For the first time in the history of Leta, it is made of gold. Una is the contemporary heritage of Malevich. The items of the collection recreate Malevich’s recognizable suprematist compositions.
Rethinking Leta Gift Card
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.