Two years ago I had a trip to Kaliningrad to make a short piece about the Amber Combine. The task was to tell about the amber industry in Russia and the situation with illegal diggers, also about the ways of amber mining. I remember walking around among machines, looking at large stones of saturated honey color, and thinking about why everything that we used to see in our mothers and grandmothers caskets was so boring? Why is there some kind of prejudice about amber as a stone from the past? The thing is that it is incredibly valuable all over the world. In addition to the fact that the largest amber deposit is on the Russian coast of the Baltic Sea (I was fortunate to go down to the quarry and see with my own eyes how it is mined), it is also an amazingly beautiful stone with dozens of shades, inclusions and unique patterns. Six months later, me and my friend and business partner Michael Tantsura came up with an idea to create Ambery – an online amber jewelry store. We want to show that amber can be a stylish and beautiful decoration element. And the global aiming is the promotion of Russian amber around the world. That’s why Ambery is launched in English, with the ability to pay by your bank card of any country (and even through AliPay). Russian is also available, of course. Soon a collection was born and we called it Modernism. As an architect by education, I’ve always appreciated geometry and balance in everything – whether it’s a living space or an object design. In our first independent collection, we wanted to show the uniqueness of amber in simple, but at the same time, adjusted forms, where main attraction is on the stone – a rare and unlike anything. Modernism is a kind of mix of Art Nouveau and Art Deco architecture, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials. Step by step, a whole collection began to emerge, and my task was to create not only jewelry items for every day, but also something bright and self-sufficient. As a result, seventeen items were born, in which silver and gilt are intertwined. Delicate long pendants and minimalistic necklaces. Earrings with a rare translucent stone in witch, like in a watercolor, black and golden colors shine. Rings covered with zirconium with opaque amber, inspired by American skyscrapers of the 30’s – all this variety of shades and the uniqueness of amber make each thing unique. We are happy to tell you that today we can share the result of our work and will be glad to see you in our store.