In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.
We have been planning to present our items in Saint-Petersburg for a long time. Despite the delivery service with a free trying-on option, the important advantage of a jewelry brand is to provide the customer the opportunity for an authentic shopping experience with the ability to receive professional advice from a specialist. Fabergé Museum Store is now the place where you can do it all.
Today we launch “Saving the Planet” section on our site. There we have tried to express our opinion on the environmental problems that humanity has faced and about the way in which we do not shy away from them.
Since the beginning of our story, we have been thinking about the necessity of having an ajustable chain lock on our necklaces and pendants. In the case of a pendant on a chain, it is a matter of aesthetics as to how you want to wear your favourite piece – tighter to your neck or closer to the decolatte. It is different and more critical in the case of a necklace as it could turn out to be too big or, the opposite, be so small that you couldn`t easily fasten it.
Ambery is now Leta
In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
– Leta team
Related Posts
Our new collection – Modernism
Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.
Leta items are now available at Fabergé Museum Store
We have been planning to present our items in Saint-Petersburg for a long time. Despite the delivery service with a free trying-on option, the important advantage of a jewelry brand is to provide the customer the opportunity for an authentic shopping experience with the ability to receive professional advice from a specialist. Fabergé Museum Store is now the place where you can do it all.
“Saving the Planet” – New Section on Our Website
Today we launch “Saving the Planet” section on our site. There we have tried to express our opinion on the environmental problems that humanity has faced and about the way in which we do not shy away from them.
Adjustable Chain Lock is Now a Part of All Leta’s Pendants and Necklaces
Since the beginning of our story, we have been thinking about the necessity of having an ajustable chain lock on our necklaces and pendants. In the case of a pendant on a chain, it is a matter of aesthetics as to how you want to wear your favourite piece – tighter to your neck or closer to the decolatte. It is different and more critical in the case of a necklace as it could turn out to be too big or, the opposite, be so small that you couldn`t easily fasten it.