In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland, and forty years ago the region was inhabited by several thousand species. The subspecies are on the brink of extinction here in the Russian Federation, and if we don’t take urgent measures, these rare sea mammals will disappear from the Gulf of Finland. Our charity project along with the Friends of the Baltic Seal is a great chance to tell about the existing problem and possible ways to solve it.
A talented photographer Lucy Zharikova went to Yantarny this summer to create an atmospheric shoot on the Baltic Coast for Ambery. Inspired by the cold sea, fresh wind and natural textures, such as wood and smoky pebbles, Lucy subtly conveyed everything that we appreciate so much in our jewelry – simple and adjusted forms and natural beauty of amber.
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.
Today we launch “Saving the Planet” section on our site. There we have tried to express our opinion on the environmental problems that humanity has faced and about the way in which we do not shy away from them.
Ambery is now Leta
In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
– Leta team
Related Posts
Charity project along with the Friends of the Baltic Seal Fund
Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland, and forty years ago the region was inhabited by several thousand species. The subspecies are on the brink of extinction here in the Russian Federation, and if we don’t take urgent measures, these rare sea mammals will disappear from the Gulf of Finland. Our charity project along with the Friends of the Baltic Seal is a great chance to tell about the existing problem and possible ways to solve it.
Lucy Zharikova Photoshoot
A talented photographer Lucy Zharikova went to Yantarny this summer to create an atmospheric shoot on the Baltic Coast for Ambery. Inspired by the cold sea, fresh wind and natural textures, such as wood and smoky pebbles, Lucy subtly conveyed everything that we appreciate so much in our jewelry – simple and adjusted forms and natural beauty of amber.
Rethinking Leta Gift Card
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.
“Saving the Planet” – new section on our website
Today we launch “Saving the Planet” section on our site. There we have tried to express our opinion on the environmental problems that humanity has faced and about the way in which we do not shy away from them.