In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
Today, at the midpoint of the fall, we are pleased to show our next collection. For the first time in the history of Leta, it is made of gold. Una is the contemporary heritage of Malevich. The items of the collection recreate Malevich’s recognizable suprematist compositions.
A talented photographer Lucy Zharikova went to Yantarny this summer to create an atmospheric shoot on the Baltic Coast for Ambery. Inspired by the cold sea, fresh wind and natural textures, such as wood and smoky pebbles, Lucy subtly conveyed everything that we appreciate so much in our jewelry – simple and adjusted forms and natural beauty of amber.
Today we launch “Saving the Planet” section on our site. There we have tried to express our opinion on the environmental problems that humanity has faced and about the way in which we do not shy away from them.
Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.
Ambery is now Leta
In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
– Leta team
Related Posts
Una collection is out now
Today, at the midpoint of the fall, we are pleased to show our next collection. For the first time in the history of Leta, it is made of gold. Una is the contemporary heritage of Malevich. The items of the collection recreate Malevich’s recognizable suprematist compositions.
Lucy Zharikova Photoshoot
A talented photographer Lucy Zharikova went to Yantarny this summer to create an atmospheric shoot on the Baltic Coast for Ambery. Inspired by the cold sea, fresh wind and natural textures, such as wood and smoky pebbles, Lucy subtly conveyed everything that we appreciate so much in our jewelry – simple and adjusted forms and natural beauty of amber.
“Saving the Planet” – new section on our website
Today we launch “Saving the Planet” section on our site. There we have tried to express our opinion on the environmental problems that humanity has faced and about the way in which we do not shy away from them.
Our new collection – Modernism
Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.