In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
We have been planning to present our items in Saint-Petersburg for a long time. Despite the delivery service with a free trying-on option, the important advantage of a jewelry brand is to provide the customer the opportunity for an authentic shopping experience with the ability to receive professional advice from a specialist. Fabergé Museum Store is now the place where you can do it all.
Over the past 10 years, Garage has developed from an exhibition space to a valued artistic institution. When we discovered that the Museum creates an endowment for its own sustainable development, the decision was made. Until 2024 Leta will monthly transfer a portion of the funds from our income to the Garage Endowment Fund.
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.
Ambery is now Leta
In summer 2017 we launched Ambery. Our modern jewelry with natural amber seems to have been appreciated by women all over the world. Today the major part of our sales is made in Moscow, Saint-Petersburg and other regions of Russia, as well as abroad – in the US, Germany, Israel, China and Japan. Nevertheless, in our collections we mainly focused on amber, we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.
Our new brand name has lots of meanings, and all of them are cool. :- ) Apart from pleasant associations with the season (in Russian «leto» means summer), and its presence in ancient Greek mythology, Leta is synonymous with self-confident, inspiring and beautiful girl. We can say that the character of our logo has finally found its name.
To make this change more subtle to the current and future customers, we decided to do the following: at first you will see the name Ambery by Leta on our website, social media and offline resources, but later it will be turned into a simple and laconic Leta.
Thank you for being with us! Soon our new collection will be revealed, and new stores will appear in several cities and countries. Stay in touch!
– Leta team
Related Posts
Showroom Opening Party
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Leta items are now available at Fabergé Museum Store
We have been planning to present our items in Saint-Petersburg for a long time. Despite the delivery service with a free trying-on option, the important advantage of a jewelry brand is to provide the customer the opportunity for an authentic shopping experience with the ability to receive professional advice from a specialist. Fabergé Museum Store is now the place where you can do it all.
Leta begins to support Garage Museum
Over the past 10 years, Garage has developed from an exhibition space to a valued artistic institution. When we discovered that the Museum creates an endowment for its own sustainable development, the decision was made. Until 2024 Leta will monthly transfer a portion of the funds from our income to the Garage Endowment Fund.
Leta FM at Telegram
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.