‘We create designs inspired by an artistic vision of the world’ – this is how we defined part of the Leta’s cultural pattern. Among them there are also, for example, encouraging women’s independence and self-expression , environmental protection as well as setting and maintaining the highest possible quality standards in the manufacture of our items.
Still, originating jewelry as a work of art is our priority. We apply this creative approach to all our projects.
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.
This project has, just like some other projects of ours, an element of charity, as 10% of every card we sell will be transferred to a charity fund, chosen by an artist.
Our first artist is Ira Kruglova, a graphic designer and illustrator who is well-known for her remarkable and colourful works. Her creations are that focus on minimalism and precision, inspired by modern culture, nature and simple objects that offer appealing patterns and textures.
This work of Ira presents three ladies, each with her own appearance and style. They might have opposite attitudes and different values, but each of them is beautiful in her uniqueness.
Gift Card by Irina Kruglova
Ira chose The Sisters Center, a Russian non-governmental non-profit organization that helps survivors of domestic sexual violence. Leta will transfer them part of the funds from each card sale.
Any amount is available at your choice on our site. The card will be delivered with our regular shipping provider. Another option is a virtual card, whereby both the promo code and a picture will be sent by e-mail. In this case one hard copy of the card will be removed from the range, so the number of issued cards would remain at 100.
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.
Our showroom guests often get curious about the music that plays in the background all day. When creativity is the main source of your vitality, it is not limited to just one thing: photography or jewelry design, journalism or architecture. For us music is a form of art and self-expression, just like jewelry is.
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Since the beginning of our story, we have been thinking about the necessity of having an ajustable chain lock on our necklaces and pendants. In the case of a pendant on a chain, it is a matter of aesthetics as to how you want to wear your favourite piece – tighter to your neck or closer to the decolatte. It is different and more critical in the case of a necklace as it could turn out to be too big or, the opposite, be so small that you couldn`t easily fasten it.
Rethinking Leta Gift Card
‘We create designs inspired by an artistic vision of the world’ – this is how we defined part of the Leta’s cultural pattern. Among them there are also, for example, encouraging women’s independence and self-expression , environmental protection as well as setting and maintaining the highest possible quality standards in the manufacture of our items.
Still, originating jewelry as a work of art is our priority. We apply this creative approach to all our projects.
Our reimagined Gift Card is the result of collaboration with talented artists from around the world. On the front side of the card you will find some regular information about the value of the card and an activation code, whereas the back side has a work of art, created by an artist especially for this card issue. What makes this card valuable is that each issue is limited of only 100, so it’s definitely worth saving even after spending.
This project has, just like some other projects of ours, an element of charity, as 10% of every card we sell will be transferred to a charity fund, chosen by an artist.
Our first artist is Ira Kruglova, a graphic designer and illustrator who is well-known for her remarkable and colourful works. Her creations are that focus on minimalism and precision, inspired by modern culture, nature and simple objects that offer appealing patterns and textures.
This work of Ira presents three ladies, each with her own appearance and style. They might have opposite attitudes and different values, but each of them is beautiful in her uniqueness.
Gift Card by Irina Kruglova
Ira chose The Sisters Center, a Russian non-governmental non-profit organization that helps survivors of domestic sexual violence. Leta will transfer them part of the funds from each card sale.
Any amount is available at your choice on our site. The card will be delivered with our regular shipping provider. Another option is a virtual card, whereby both the promo code and a picture will be sent by e-mail. In this case one hard copy of the card will be removed from the range, so the number of issued cards would remain at 100.
Related Posts
Leta FM at Telegram
Last summer we launched Leta FM to share compilations of our favorite music that was playing in our showroom in Moscow. Since then, the project has grown and become less formal at the same time. Together with original mixes being released once per season, we decided to share with you any music that inspires us.
Leta FM – Mix One
Our showroom guests often get curious about the music that plays in the background all day. When creativity is the main source of your vitality, it is not limited to just one thing: photography or jewelry design, journalism or architecture. For us music is a form of art and self-expression, just like jewelry is.
Showroom Opening Party
Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.
Adjustable chain lock is now a part of all Leta’s pendants and necklaces
Since the beginning of our story, we have been thinking about the necessity of having an ajustable chain lock on our necklaces and pendants. In the case of a pendant on a chain, it is a matter of aesthetics as to how you want to wear your favourite piece – tighter to your neck or closer to the decolatte. It is different and more critical in the case of a necklace as it could turn out to be too big or, the opposite, be so small that you couldn`t easily fasten it.