Currently there are no more than two hundred Baltic ringed seals in the Gulf of Finland, and forty years ago the region was inhabited by several thousand species. The subspecies are on the brink of extinction here in the Russian Federation, and if we don’t take urgent measures, these rare sea mammals will disappear from the Gulf of Finland. Our charity project along with the Friends of the Baltic Seal is a great chance to tell about the existing problem and possible ways to solve it.

In our collections we mainly focused on amber, but we feel that in the future we definitely would like to try new ideas and combinations. Amber will still remain the cornerstone of our jewelry story, but today it will have a new name, not limited to its «amber» side. Leta is the same jewelry pieces with an architectural history, the same neat style and the same impeccable service, the same website and the same best team in the world. But with a new name.

A talented photographer Lucy Zharikova went to Yantarny this summer to create an atmospheric shoot on the Baltic Coast for Ambery. Inspired by the cold sea, fresh wind and natural textures, such as wood and smoky pebbles, Lucy subtly conveyed everything that we appreciate so much in our jewelry – simple and adjusted forms and natural beauty of amber.

China’s progress toward online shopping is more important than ever for us in the wake of our mission to bring modern design to amber jewelry industry and expand Russian retail export and also our focus to give people in every country better shopping experience on our site.

Last Friday we hosted a presentation of our current collection Modernism and also an opening of our first showroom at Roden Manor. It felt cozy and friendly that evening. We talked about the history of Leta and the creation of our collection, also received warm feedback from our beloved guests and shared our plans. Now you can visit our showroom at Kitay-Gorod and try on all your favorite items.

Modernism is a kind of mix of art deco architecture, constructivism and avant-garde painting, transferred to our pieces. Developing took about six months, and it was a complicated but very interesting process – first sketches, close interaction with jewelers, understanding all those uneasy specifics of working with amber, also selection of suitable stones and materials.